The article goes on to discuss the need for real time results in search engines. Studies have shown that users are not finding Google Real Time results useful leading researches to believe that the results in general are not useful. However with their recent announcement, Twitter has seen a rush in innovation allowing smaller real time search engines to have access to their “firehose” feed.  Bas goes on to state that “Bing could be one of the real time search engines and compete with the likes of LeapFish”.

Behrouzi believes there are two types of real time searches that will attract users to sites like LeapFish:

“There are two types of real time searches,” Behrouzi said. “One occurs passively when the user is searching for a specific, potentially non real-time topic and they are offered real time results. The second occurs when a user is actively looking for a real time search experience for a particular topic. Including real time results in SERPs only addresses the first type of real time search, because it is an inadequate experience real-time content. The second type of real time search must be answered with a more multimedia experience that not only captures the piece of news occurring in real-time but also delivers the key imagery, video and opinions that users are looking for when actively performing a real-time search.”

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PLEASANTON, CA – (March 16, 2009) – Ben Behrouzi, President and CEO of DotNext, parent to brands including LeapFish.com, announced today that his Pleasanton California based company is growing to an additional 150 employees in 2010.

DotNext is looking for talented local bay area professionals with search engine marketing, search engine optimization, sales, Microsoft software development or client support experience for new positions announced today.  “Despite a tough economy DotNext is growing and looking for talented professionals to become part of the team,” said Behrouzi, who anticipates the number of employees to approach near 250 in the bay area by the end of the year.

“Growth anywhere is critical to see given the current local and national unemployment rates,” said Behrouzi, who refers to the 10.5% national and near 11% Alameda and Contra Costa county unemployment rates. DotNext currently occupies 15,000 square feet of office space at Pleasanton’s Carr America Corporate center and is preparing to expand to 40,000 square feet of space in 2010.

Behrouzi, who has been recognized as a top 40 under 40 Silicon Valley entrepreneur for helping build brands including iMotors, AgentConnect and LeapFish, also cofounded San Ramon based Reply.com in 2001 which recently filed for a $60 million 2010 IPO on February 22^nd.

To learn more about DotNext and current job openings, visit www.dotnextinc.com.

About DotNext :

Founded in 2006, DotNext is a privately held Internet company operating a growing series of online brands in search, social media and performance based marketing headquartered out of Pleasanton California.  For more information, visit www.dotnextinc.com.