The Guardian technology reporter Victor Keegan has been looking for the next big thing in search and notes that LeapFish is impressive. He writes that search technology has become a commodity, and what’s truly valuable is the usefulness of the search engine, especially in combining real-time search with sharing over social networks.

Excerpt from the Article:

“It is irritating that many searches, especially those with commercial implications, are increasingly dominated by ‘search engine optimisers’ paid to get their company’s results at the top of the stack. Sometimes we don’t just want to see what’s at the top of the haystack but the needle that is buried somewhere inside that no one has linked to. In recent weeks I have been impressed by LeapFish (which) combines real time search with sharing over social networks.”

Click here to read the entire Guardian article:

http://www.guardian.co.uk/technology/2009/nov/11/searching-beyond-google