LeapFish by Scoble: Unique Advertising Model Removes High PPC Costs| FastCompany.TV

Posted by: Mark Kithcart, Director of Marketing on: February 25, 2009

In: About LeapFish| Media| Online Advertising
Comment!

Ben and Robert spoke about LeapFish and how the unique vested advertising model that LeapFish offers enables anyone to get into the online advertising arena without spending a monthly fortune on PPC.

Take a look at the second video from the Scobelizer interviews. Online advertising can be easy and even have an investment component to it that can benefit the owner – You.

2 Responses to "LeapFish by Scoble: Unique Advertising Model Removes High PPC Costs| FastCompany.TV"

1 | Mike
February 26, 2009 at 8:17 am

I think the search interface itself is pretty nifty. However, I’m a bit perturbed by their business model.

Evaluating keywords value based upon their hypothetical, hopefully sometime in the future, if we get our traffic up value seems to be a bit on the outlandish side.

Especially when considering the sums of money necessitated to purchase a keyword. Especially when that cost is comparable to a google keyword purchase which utilizes the “cost per click.” model. And not to mention that for every one person that uses leapfish approximately 10,000 people use google.

Good product. Nice interface. Very controversial revenue source.