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Startup Expert Behnam Behrouzi Points to Accessibility and Aggregation as Big Areas of Future Internet Growth

Posted by: Mark Kithcart Director of Marketing on: December 22, 2008

LeapFishContent Fragmentation Demands Next Generation Search and Aggregation Capabilities

PLEASANTON, CA (Dec. 22, 2008) – A little more than 10 years ago, a website was considered a novelty by all but the most well-established and well-funded businesses in the world. Since that time, the Internet has evolved dramatically and, in doing so, radically changed the Internet paradigm for millions of companies and consumers around the world.

The natural evolution of the Internet, the Web 2.0 phenomenon, and the sheer number of successful Internet startups and services deployed have transformed the World Wide Web into a deep and vast place filled with highly-desirable products and services. But with so much data available, it becomes increasingly difficult for users to keep up with the myriad of services, portals and accounts available. Behnam Behrouzi, CEO of DotNext, Inc., a leading developer and incubator of innovative Internet-based companies, says that the rapidly accelerating birth of unique and highly desired content is outpacing the capacity of traditional Internet gateways to capture and deliver this data to users.

“The breadth and variety of the Internet is being lost as quickly as it is created because our traditional methods of accessing this data are slowly becoming less adequate,” Behrouzi said.  “Consumers are faced with two choices: they either spend increasingly more time online manually organizing and accessing everything they care about, or they simply accept the fact that they can’t get to it all and avoid the overload.”

Behrouzi believes that consumers want to find and participate in all that is out there, but the explosive volume of content and services online have left the tools for accessing them far behind.

“How many social networks are we a part of? How many shopping sites do we jump to and from? How many job boards do we use to post jobs or find job seekers? Even more so, how much relevant data exists in cyber space that we don’t have access to?” asked Behrouzi.  “Valuable and relevant content is out there. But how much of it can the traditional engines capture and deliver on page 1, without being forced to essentially discard the rest due to low viewership numbers on page 2 and 3? The accessibility of the Internet is growing ever-more fragmented, and the tools by which we access the exploding volume of information require greater sophistication.”

Behrouzi and his team at DotNext have recently launched LeapFish.com, a new multi-dimensional search aggregator and Internet dashboard that promises to capture the variety of the web now and as the solution evolves. LeapFish offers one-stop, convenient access to the web’s most sought-after destinations and content by rendering results from a growing list of major online authorities, as well as the organic search engine results traditionally utilized by users.

LeapFish takes on the fragmentation problem head first by aggregating and displaying information from destinations including Google, Yahoo, Ebay, YouTube and others through a refreshingly clean and familiar search interface.  As a result users are able to maintain relationships and interaction with a growing number of services and content online.

“LeapFish provides a convenient access point to more of the Internet by performing the heavy lifting in search functions for the user,” said Behrouzi.  “Some users will be conveniently surprised with new-found information that they never knew existed, while others will appreciate the convenience of leveraging our aggregator to maintain access over the variety of data they value.”

An aggressive and successful entrepreneur, despite his young age of just 27, Behrouzi frequently provides consulting and mentorship to young entrepreneurs and startups in the San Francisco Bay area. Behrouzi has founded and managed several multi-million dollar Internet-based products and services, including Reply.com, iMotors.com, DotNext and others. Behrouzi says the Internet will see more aggregators such as LeapFish.com, Indeed.com, Dogpile.com and others in more and more arenas as innovators look to filter and grapple with the ongoing information overload.

For more information, visit www.leapfish.com

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1 | Your Publicity To You » Blog Archive » Startup Expert Behnam Behrouzi Points to Accessibility and …

December 22, 2008 at 5:22 pm

[...] unknown wrote an interesting post today onStartup Expert Behnam Behrouzi Points to Accessibility and …Here’s a quick excerptLeapFish offers one-stop, convenient access to the web’s most sought-after destinations and content by rendering results from a growing list of major online authorities, as well as the organic search engine results traditionally … [...]

2 | Ebay Online » Blog Archive » Startup Expert Behnam Behrouzi Points to Accessibility and …

December 22, 2008 at 7:15 pm

[...] unknown wrote an interesting post today onStartup Expert Behnam Behrouzi Points to Accessibility and …Here’s a quick excerptBehrouzi believes that consumers want to find and participate in all that is out there, but the explosive volume of content and services online have left the tools for accessing them far behind. “How many social networks are we a part … [...]

3 | Fragmentation, The Internet’s Need for Aggregators, and Startup Opportunities « Ben Behrouzi’s MaxStartup

December 23, 2008 at 2:55 pm

[...] occurring online. It’s clear that the natural progression of the Internet has produced a normal fragmentation of the web. More simply put, there are more and more online destinations that we care about, support or use [...]

4 | Bill

December 30, 2008 at 10:09 am

Interesting search and domain appraisal tool. I agree with the fact that we have a lot of info coming our way these days. How to get what you want is the key, as you pointed out.

I think added cutomization to your engine would be great.

5 | Fragmentation, The Internet’s Need for Aggregators, and Startup Opportunities | Ben Behrouzi’s MaxStartup

January 18, 2009 at 4:33 pm

[...] occurring online. It’s clear that the natural progression of the Internet has produced a normal fragmentation of the web. More simply put, there are more and more online destinations that we care about, support or use [...]

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